At Häagen-Dazs, we continually seek out locations that offer the best enviromment for serving
our ice cream. When considering a site for a Häagen-Dazs Shop, each location's specific
characteristics must be evaluated.
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Site Considerations
-upscale anchors and upscale/cutting edge tenant mix
-designer, factory and/or brand outlets considered
-regional malls (2 or more major anchors, mid-range to
upscale tenants)
-outdoor malls:upscale/power centers/lifestyle centers
preferred (2 or more national/regional anchors)
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Site Considerations
-regional malls (2 or more anchors,mid-range to
upscale
tenants)
-prominent location in high traffic corridor or corner
"mouth" food court.
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