Franchise Application Qualifications
Financial Qualifications
•  Minimum $200,000 net worth (exclusive of primary residence/personal automobile/personal
    property)
•  Liquid assets of $80,000


Total Investment
•$86,850 to $397,100 (varies by location and project)


Initial Investment
Häagen-Dazs estimated initial investment for a new franchisee:
  Range
Initial Franchise Fee $30,000
Travel and Living Expenses to Attend Application Interview $1,500
Travel and Living Expenses During Training $3,100
Leasehold Improvements $8,000 - $195,000
Deposits and Licenses $7,500 - $17,500
Equipment, Fixtures, and Furnishing $20,000 - $75,000
Opening Inventory $5,000 - $9,000
Insurance $1,500 - $2,500
Additional Funds – 3 months $10,250 - $63,500
TOTALS $86,850 - $397,100

Other Fees:

Royalty Fees 4% of Gross Sales

General Marketing Contribution $4,100 (for full year; paid in monthly installments)
Can be adjusted in proportion to
changes in the U.S. Consumer Price
Index under a fomula stated in the
Franchise Agreement.

Local Marketing Contribution 1% of Gross Sales
Note: The amount of your initial investment will vary depending upon a number of factors, including square footage and configuration (e.g. in-line, kiosk, etc.). A detailed explanation of the information presented here is contained in the Häagen-Dazs Uniform Franchising Offering Circular.
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